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Digital Marketing
Certification Program

12-Week Intensive Training

Hands-on Projects

Industry-Recognized Certificate

Expert Mentorship

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Course Overview

This course is designed to empower entrepreneurs, business owners, and marketing professionals with the essential skills and knowledge to effectively navigate the digital landscape. Each week will focus on a specific aspect of digital business, combining theoretical knowledge with practical applications.

12-Week Curriculum

Week 1

Understanding the Online Opportunity

Duration: 3 Hours

  • Overview of global internet usage statistics.
  • The importance of digital transformation for businesses.
  • Identifying online opportunities: websites, videos, and social media.
Week 2

Your First Steps in Online Success

Duration: 3 Hours

  • Introduction to digital marketing channels (SEO, SEM, social media, email).
  • Setting up a digital marketing plan.
  • Assessing which channels align with business goals.
Week 3

Building Your Web Presence

Duration: 3 Hours

  • Understanding the elements of a strong online presence (websites, social media).
  • Best practices for web design and user experience.
  • Setting up and optimizing local listings and mobile apps.
Week 4

Planning Your Online Business Strategy

Duration: 3 Hours

  • Identifying clear business goals and objectives.
  • Competitive analysis: tools and techniques.
  • Measuring customer experience at each touchpoin.
    • Week 5

    Getting Started with Search

    Duration: 3 Hours

    • How search engines function: algorithms and indexing.
    • Differences between organic and paid search results.
    • The benefits of search engine advertising.
    Week 6

    Getting Discovered with SEO

    Duration: 3 Hours

    • Components of an effective SEO strategy.
    • Conducting keyword research and analysis.
    • Tools for tracking SEO performance (e.g., Google Analytics, SEMrush).
    Week 7

    Making Search Work for You

    Duration: 5 Hours

    • Optimizing web pages: meta tags, backlinks, and content structure.
    • Introduction to international SEO strategies.
    • Common SEO pitfalls and how to avoid them.
    Week 8

    Being Noticed with Search Ads

    Duration: 3 Hours

    • Understanding SEM auctions and ad placements.
    • Crafting compelling search ads.
    • Best practices for targeting the right audience.
    Week 9

    Working with Firebase

    Duration: 3 Hours

    • Research tools for enhancing SEM effectiveness.
    • Techniques for campaign optimization and A/B testing.
    • Evaluating ad performance and making data-driven decisions.
    Week 10

    Getting Noticed Locally

    Duration: 3 Hours

    • Importance of local search optimization for brick-and-mortar businesses .
    • Creating and managing local business listings.
    • Strategies for local advertising and mobile marketing.
    Week 11

    Helping People Nearby Find You Online

    Duration: 3 Hours

    • Leveraging social networks and local directories for visibility.
    • Engaging with your local community online.
    • Mobile marketing strategies to attract nearby customers.
    Week 12

    Leveraging Social Media for Business Growth

    Duration: 3 Hours

    • The role of social media in digital marketing.
    • Choosing the right platforms for your audience.
    • Creating engaging content and measuring success.

    Entry Requirements

    Educational Background

    Completed G.C.E. Ordinary Level (O/L) with minimum 3 passes

    Technical Requirements

    Laptop with internet access
    Basic computer literacy

    Language Proficiency

    Basic English communication skills
    (Reading/Writing/Speaking)